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DESIGNER: Adam Friedman

BIO: Born in Los Angeles, Adam attended Rhode Island School of Design for ID and graduated from CalArts with a BFA. He is the principal designer and craftsman behind the Geology Studio line and finds inspiration by seeking new ways to see, feel and experience the everyday world. In addition to furniture design, he has also designed, developed and patented tech products and flooring. Adam was awarded a patent for his cushioned block surface innovation.

"I really want to give people something new, something they haven’t seen before. I put a tremendous amount of time and thought to design pieces that intrigue and give a different perspective. I went to design school and always wanted to design furniture for a living but never quite fit into any particular company/studio, which propelled me to branch out on my own and start Geology. I really wanted to be authentic in my design sensibilities and starting Geology was the best way for me to do that."

- Adam Friedman, Designer

OPEN 45: The Open 45 Credenza promotes the use of your vinyl collection. Many record collections are hidden from sight in cabinets, stacked anonymously on a shelf, or stored too low to reach comfortably. The inspiration for the OPEN 45 is the idea of keeping your records in sight and ready to play, allowing you to spend time enjoying the fidelity of your vinyl.

FIG COLLECTION: Inspiration from the Fig Collection came from the well-loved fig tree that sits in our office corner. The full broad leaves and thin stems of the plant create an elegant hand for furniture composition. Leather faced laminated curved paneling with a bent steel frame. In 2018, the Fig Chair was a finalist in the Residential Furniture category of the Architizer A+ Awards and the Fig Stool was awarded a Special Mention.

BLOCK CHAIR/BENCH: Adam began designing the block system in the early 2000s, but tested and re-tested before they became available to the public. The objective of the cushioned block system is to give you a soft comfortable experience while keeping all the benefits of a solid surface - durability, cleanliness and the beauty of the solid material, in this case wood. Each chair is made from solid domestic hardwood. Wood is responsibly harvested - FSC Certified.

"During my time in the furniture business, I've learned that people have a love/hate relationship with upholstered furniture. Along with the softness of an upholstered piece comes the natural concerns about damage, staining, dust, life of the fabric and longevity of the style. The inability to truly get any upholstered product clean without removing covers and going to great lengths is an inescapable reality and a bitter pill to swallow. Through years of trial and error here is our unique solution backed by a U.S. patent."
- Adam Friedman, Designer

KEY DATES: Geology Design Studio officially launched their first product (the Block Chair) in 2012 at the Salone in the Boffi Milan showroom, and then at Dwell on Design in the U.S. shortly after.

Contact Information: www.geologystudio.com
310.754.5670 - Vanessa Jones
PR: vanessa@geologystudio.com